App Store Optimization Increase Traffic Towards Your Apps

Apps play a very important role in our lives. We purchase a phone that has a large storage space so that all our apps that we download have enough space for its storage.
A mobile phone without any app is useless. There are apps developed all kinds of skills and tasks; for beginners and for further advancements. For example, if you want to learn baking, just search for some baking apps and there will be a long list in front of you. You can learn the basics of baking to the most supreme way of baking different things with the help of these apps.

Hence, in other words, we can say that these apps have made learning easy. Have you ever thought who makes this app or how some apps always appear on the top even if you input your data in a different way?Well, this all is done with App Store optimization. We all have heard about the term search engine optimization where your website is ranked on the first page of Google search. The same theory applies here. App store optimization is also a process that ranks your app on the top of the app store’s search results. We have 2 App stores, IOS app store and Google play store. When you search for a particular keyword the app ranks higher because of App store optimization. The basic motto of the app store is to drive more traffic to your app’s page so that maximum no. of people download your app.

Dgtlmart.com is one such organization that has a strong understanding of App store optimization for both Google play store and IOS app store. We have experience of working with popular tools like App Annie, Keyword tool, AppsFlyer etc. Hence, we make sure that your App gets recognized and downloaded by the majority of the people.

What is the need for App Store optimization?

If we do not find a solution for any mathematical problem we solve it using different methods, we have to apply the same method here. If you look towards it with a consumer’s viewpoint you will not get its benefits. We analyze it from a business point of view. Another angle to look at ASO is of a new entrant in the market. If you have developed an app that can act as a good fitness tracker and has features that no other app currently has, it is of no use until people know your app. You will have to develop a strategy or a plan of action to let people know about the usability and features of your app. We provide you with such strategy i.e. ASO. The app store search contributes to a majority of app discoveries. Numerous people are unaware of this fact. The smart ones invest money and time in it and then enjoy its advantages for a long period. It is also named as a secret weapon, which may not be visible but can influence a majority of your customers.

What factors affect an ASO?

The two basic and most important characteristics for App store maximization are its keyword and its title. Points to keep in mind before choosing the right keyword and title are:

Keyword - Know your keyword, Analyze it and then decide which word can give you maximum downloads. Research about the keyword and get to know which keyword your targeted audience mostly uses.

Title - Place such a keyword in your title that is expected to give the heaviest traffic

Do not change your title every time to include a new keyword, as this would lead to loss of traffic to your app.

Some other things that affect an ASO are Description, Maintaining proper App category and type, total downloads, and ratings and reviews. These factors can totally change your Apps ranking if they are applied in a proper way to optimize your App’s traffic. After this, you are well aware of the importance of ASO and how it can enhance your App.

How would we contribute towards this strategy?

There are 3 key functional areas where we would work to give you an output are;

Initial Review and analysis.

App Store Optimization.

Link building and Reviews Optimization.

The above-mentioned are the three functional areas that are properly researched and developed by us as per the customers’ need and then we try to make the best use of it in giving you the result. We at Dgtlmart.com offer responsive web services. These services definitely prove to be a game changer for your organization in reaching new heights. Source http://dgtlmart.com/app-store-optimization