Digital marketing is the process of
marketing products or services using digital technologies. It is mainly
practiced on the Internet. However, it can also be done on our mobile phones or
display advertising and thus any other digital medium.
There are many Digital Marketing Company in Faridabad which has helped clients to rank their website in the 1st few pages of the search engines.
There are many Digital Marketing Company in Faridabad which has helped clients to rank their website in the 1st few pages of the search engines.
History
of digital marketing:- The development of digital
marketing is inseparable from the development of technology. In 1971, Ray
Tomlinson sent the 1st email ever, and this technology introduced a platform
where it allows people to send and receive files through different machines
that are communication from any part of the world. However, the more
recognizable period as being the start of Digital Marketing is 1990 as this was
where the Archie search engine was created as an index for FTP sites. In the
1980s, the storage capacity of the computer was already big enough to store
huge volumes of customer information. In the period of 1990s, the term Digital
Marketing was first coined. With the debut of server and client architecture
and the popularity of personal computers, the Customer Relationship Management
(CRM) applications became a significant part of marketing technology. Fierce
competition forced vendors to include more service into their software, for
example, marketing, sales and service applications.
In the 2000s, with the increasing
Internet users and the royal birth of the iPhone, customers gave first
preference to online market and websites while searching products and making
decisions accordingly. Instead of consulting a salesperson for the marketing
department of a company, the people started opting for online suggestions. This
was when digital marketing had pushed its way into the technological world with
full force. Due to the popularity of many digital marketing companies, like
Digital Marketing Company in Faridabad, have come up in huge numbers.
Advantages
of digital marketing:-
1.
Digital marketing is a vital aspect of the overall communication between the
consumer and the organization. This is because of the fact that digital
marketing has the ability to reach out to a vast number of potential consumers
at one time.
2.
Another advantage of digital marketing is that consumers are exposed to the
brand, and additionally the product is advertised directly. It is easy to
clarify the advertisement as well it can be accessed any time any place.
3.
As digital marketing is advancing every day, brands are taking advantage of
using this Internet and the technology as a successful way to communicate with
its clients and also allowing them to increase their reach to the customers,
thus creating an effective channel of communication. It is however important
for marketers to take into consideration both the advantages and disadvantages
of digital marketing when considering their marketing strategy and business
goals.
4.
Another advantage of digital marketing is the reach which it can provide over a
vast customer base, and there are no limitations on the geographical barriers.
This helps companies to expand their operations internationally and increase
their customer base to other countries as well.
5.
Technology and the internet provide customer care and service 365 days a year,
enabling them to shop online any time of the day. This service acts as a great
boost for retailers to use it and direct customers from the store to its online
store. It has also opened up an opportunity for companies to only be online
based rather than having an outlet or store due to the popularity and
capabilities of digital marketing.
6.
Another advantage is that digital marketing is easy to be measured allowing
businesses to know the reach that their marketing is making. For instance, the
digital marketing is working or not and the amount of activity and conversation
that is involved can be recorded.
Thus
the digital marketing is an important medium of marketing as it allows sellers
to reach out to a wider audience and the buyers also can shop without any
hassle. Hence the Digital Marketing Company in Faridabad has gained a lot of
popularity today along with many other digital marketing companies. Source:-
http://dgtlmart.com/
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